The Dean's List
Below are my recommendations of books that can help you with a basic understanding of networking, referral generation, and customer loyalty. A familiarity with the content of these books will not only help your business but will accelerate the results of your education at The Referral Academy. The better you understand some of the basic concepts in these books, the faster we can focus on advanced concepts tailored to your individual needs.

Referral Generation:

• Endless Referrals by Bob Burg.
• Get More Referrals Now by Bill Cates.

Customer Loyalty:

• The Ultimate Question by Fred Reichheld - Harvard Business School Press
• The Loyalty Effect by Frederick Rechheld - Harvard Business School Press
• Customer Satisfaction is Worthless, Customer Loyalty is Priceless by Jeffrey Gitomer

Networking:

• Network Your Way to Success by Ken Erdman (Steve's father-in-law)
• Masters of Networking by Ivan Misner

This list is just a start. If you would like additional titles or you have come across a book or article you think we should know about, please let us know at info@referralacademy.biz.

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